When my cat gives me that look. The look that makes me feel like she’s looking directly into my eyes. That’s the time I wish I could talk to my cat.
Western New Mexico University hosted a Social Media Day event last night. It was one of thousands of similar events occuring simultaneously across the world. Some might be suprised that the only Social Media Day event in New Mexico takes place in Silver City, a small community of about 10,000 residents. It doesn’t suprise me.
Most of what we do in terms of trying to be connected happens on a very small scale and most of it happens outside of the social media world. A handshake and smile to your loved one. Pouring a cup of coffee for our co-worker. Reading the morning paper. These social connections have existed since we can all remember and they have stood the test of time.
When my cat looks at me she is trying to tell me something. It’s a one-on-one connection and it’s the type of connection we all want from someone, whether it be a person, company or brand.
What makes social media so attractive is what Kristelle Siarza said last night at the Silver City event: Social Media is word-of-mouth on steriods. If a tree falls online chances are a lot of people will hear it.
Everything you do to be connecting in a small town like Silver City can and should be done on your company’s Facebook, Twitter and Instagram page. Share that smile. Tell a story about your office space or a co-worker’s happy moment. Let everyone know that you are just like them. Even when you fail. Share it.
Maybe I don’t need to talk to my cat. Her eyes, the position of her tilting head, and even the size of her wiskers tell me all I need to know. Even though her connection with me is just meant for one person. I think it’s worth sharing.
Originally published at https://www.linkedin.com on July 1, 2015.